10 June 2016: JCDecaux has teamed up with PA, (the Press Association), to bring UEFA Euro 2016 live scores and news coverage to consumers nationwide, powered by live data and delivered dynamically. Running across JCDecaux’s digital editorial channel, the live updates will kick-off on June 10 across rail, roadside and retail screens, bringing Outdoor audiences the latest action from the tournament.
Throughout the Euros, JCDecaux’s SmartCONTENT system will use data-feeds from PA to automatically update creatives featuring football scores, fixtures, group tables and goalscorers. PA will also curate a daily Euros editorial stream, serving pictures and features straight to digital screens.
Alex Matthews from JCDecaux Dynamic said, “This is a special year for the home nations and so the timing was perfect to team up with PA to bring dynamic, football editorial to our national channel, creating an engaging experience for fans when they are out and about. This is part of our ‘dynamic by default’ strategy, to encourage brands to use Outdoor to its full potential – including the use of custom data feeds, social media moderation and even self-publishing via our SmartCONTENTplatform.”
Pete Clifton, Editor-in-Chief at PA said, “This is an excellent showcase for the range of content we produce on a daily basis. We’ve worked closely with JCDecaux to create a package that will ensure that fans don’t miss any of the action from the Euro 2016 tournament.”
The Euros football editorial follows last month’s Shakespearean weather campaign that brought localised weather forecasts and relevant quotes to JCDecaux’s digital channel.