PA Media Group announces the rebrand of PA Betting Services to Podium
London, 26th November 2024 – PA Media Group today announces that its market-leading sports data business, PA Betting Services has rebranded to Podium, marking an exciting new chapter in its evolution and growth. While the name and visual identity have changed, Podium’s dedication to delivering reliable, real-time data and innovative solutions to the sports and betting industry remains stronger than ever.
For over 40 years, the business has been synonymous with trust and innovation in the racing and betting sector. Its customers include Flutter, Entain, Evoke, Bet365, RMG, ARC, plus many other global rightsholders and sportsbooks, offering sports data, content, and cutting-edge proprietary technology. The rebrand to Podium reflects its ambitious vision to unify and enhance its offering, providing global coverage with a unified distribution platform and flexible delivery.
This transformation follows the successful acquisition of iRace Media in 2023 and the partnership with Timeform which aligns with PA Media Group’s broader strategy of driving growth and international expansion in the racing and betting sector.
Gareth Bramall, Chief Strategy Officer at PA Media Group, said:
“The rebrand to Podium marks an exciting milestone for this business and the Group as a whole and reflects our unwavering commitment to growth, innovation, and excellence. This is more than just a name change — it is a signal of our intention to lead the way in sports betting data solutions. By unifying our sports data services under one identity, we are making it easier for customers to access essential core data and cutting-edge tools that enhance their business performance. As we expand into new markets, Podium is positioned to deliver faster, more accurate, and comprehensive coverage than ever before. We are incredibly proud of what this rebrand represents for our customers, partners, and the industry.”
ENDS
