Alamy supports Google development

Alamy supports Google development team with the implementation of image rights metadata

Alamy – the stock vector, video, and photography agency, has seen recent testing efforts by its search and SEO team recognised in a statement by Google’s development team concerning the implementation of image rights metadata within search engines.

Announcing that the “[Google] metadata framework supports parity between IPTC fields Creator, Credit, and Copyright and the fields Creator, CreditText, and CopyrightNotice” and thanked partners that included Alamy that helped in making this implementation possible.

In a development that informs search engines that a particular image can be bought on a particular search image result by displaying the licensing details, Alamy was selected as a key testing partner for this implementation due to the sheer volume of images that can be tested from their site and the development capacity of the team of experts at Alamy.

Managing Director of Alamy, Emily Shelley shared her enthusiasm at the stock agency’s involvement in the testing of this project with Google: “Licensing copyright details for imagery found online has always been a topic raised frequently in the online media and publishing world and the team at Alamy are delighted to have helped Google make this implementation of image rights metadata possible. This move will make it easier to include licensing info for publishers searching for imagery online, informing them where an image can be purchased and is a positive step forward for content creators and owners who own the commercial rights for certain images.”

The full statement from Google’s development team can be found here.

Notes to Editors

About Alamy

Alamy is a global digital platform for creatives looking for fresh and inclusive content. Powered by Create search, Alamy delivers fast, catalogued search results, which include editorial photos, vectors, 360-degree images and videos from individual photographers, picture agencies and archives. Its global contributor base supplies upwards of 150,000 new images a day

Founded in 1999, Alamy focuses on the infinite and diverse opportunities of Owning the Blank Page. Its collections offer creative and editorial content sourced from a network of over 100,000 photographers, content creators and 650 contributing agencies and archives. Alamy electrifies creativity by acting as a catalyst for creators and contributors. With three global sales hubs, Alamy serves a global customer base covering the news, publishing, advertising, design, corporate and broadcast sectors.

Alamy’s headquarters are in Oxfordshire, United Kingdom. It has offices in London, the United States and India, as well as a team based in Australia

In February 2020, Alamy was acquired by PA Media Group, the UK-based news and information business.

About PA Media Group

PA Media Group comprises a diverse portfolio of specialist media companies, spanning news & information, technology, and communications services.

Its flagship brand, PA Media, is the UK and Ireland’s leading news agency. Alongside PA Media, the Group is also the parent company of content library Alamy, broadcast tech firm Globelynx, strategic marketing consultancy Sticky Content, video streaming business StreamAMG, PA Betting Services, PA Training and PA TV Metadata.

PA Media Group comprises a diverse portfolio of specialist media companies, spanning news & information, technology, and communications services.

For further information or brand logo requests, please contact:

Alamy –

PA Media Group –