Alamy unveils rebrand as it strengthens offering to the creative sector

Alamy, the world’s most inclusive content platform, has unveiled a striking new visual identity as it strengthens its offering to the creative sector.  

The new brand, developed in partnership with creative agency Phantom, reflects Alamy’s focus on the infinite and diverse opportunities that the ‘blank page’ can have for creatives. It follows significant growth in 2021 for Alamy among TV & film, and advertising & design clients.

Alamy’s collection offers unrivalled inspiration for a growing customer base which includes Netflix, Ogilvy and Red Bull – it is unedited, uncurated and drawn from more than 100,000 content creators from every country in the world.

The platform has also launched strategic partnerships with commercial content agencies EyeEm and Africa Studio, increasing its creative collection to more than 80 million images.

Services for the creative sector now include commercial rights clearance, consultation on briefs, on-request access to the diverse contributor base, and bespoke picture research.

The Alamy platform – alamy.com – has a new look, ahead of major redevelopment work in 2022.

All rebranded assets for use across media materials from now on, can be found HERE.

On social media, the existing @Alamy channels will be joined by Alamy_Editorial – the new home for live coverage from more than 70 global news photo agencies.

These moves follow the 2020 acquisition of Alamy by PA Media Group and continue the wider investment from the Group in to the Alamy platform.

Emily Shelley, Managing Director of Alamy, said:

“At Alamy we want to empower our customers, clients and partners to be brave, be bold, and own the blank page. This new visual identity allows us to be the perfect partner for our growing client base on that chaotic creative journey. We have the world’s most inclusive collection of content, images, videos, vectors and illustrations that you won’t find anywhere else.

“We are adding to that collection through strategic partnerships, and by making direct requests to our contributors to respond to client briefs – sourcing real, raw material from new and under-represented creators.”

“This is only the first step on an exciting journey for Alamy and we have more to reveal in 2022 as we benefit from being part of a wider media organisation in PA Media Group.”