Tom Lloyd has been announced as the permanent Head of Communications for PA Media Group.
Tom brings a wealth of media and communications experience, having worked on campaigns across Africa, South America, Asia and Europe, and with the likes of FIFA, UEFA, the IOC, and the successful Paris 2024 bid for the Olympic Games.
He is also no stranger to the newsroom, previously working as a journalist covering the financial sector and the business/politics of sport, before moving into communications.
Tom joins directly from Sport Industry Group, where he headed up the creative communications strategy for the platform, and was previously in position at leading political sport consultancy VERO Communications.
Tom will report to Group CFO James Goode, who said: “I am delighted to welcome Tom to PA Media Group. His breadth of experience in internal and external communications will be invaluable in supporting our development and growth as a group.”
Tom added: “I’m very excited to be joining PA Media Group as Head of Communications. I have worked on communications campaigns for some of sports biggest properties and with leading journalists from around the world, so I hope I can combine that experience and a passion for great journalism to the Group.”