PA Betting Services launches as part of PA Media Group’s strategy to diversify its offering for the global betting market
London, 16 January 2020: PA Betting Services has launched as the umbrella brand for all sports betting operations from PA Media Group, the parent company of the national news agency for the UK & Ireland and a leading provider of sport editorial and data.
PA Betting Services will act as a one-stop destination for multimedia betting content and services for existing customers and key target markets like the USA and Africa.
The new brand positions the business to diversify into new sports and multimedia solutions, while it continues to deliver its existing offering which includes data collection & distribution across horse racing, greyhound racing and soccer; sport editorial, and more recently, esports.
PA Betting Services will also consolidate the range of specialisms which exist within the PA Media Group, such as video streaming, expert editorial across words, images, video, infographics and more, to provide customers with a range of ready-to-publish and bespoke solutions for their platforms.
PA Betting Services builds on a 60-year legacy of providing specialist racing and betting data and editorial content to customers around the world as part of the national news agency for the UK and Ireland. The betting operation will continue to be led by Managing Director, Michael Grenham.
Michael Grenham, Managing Director of Racing and Betting at PA Media Group, said:
“The creation of this new brand identity is an important step in our strategy to provide a wider range of customers with an innovative new offering that responds to their changing needs.
“PA Betting Services is uniquely positioned to capitalise on PA’s unparalleled expertise and international reach as the global betting market continues to evolve. Ours is a brand that is trusted around the world – PA has been synonymous with quality and integrity for decades and those attributes will continue to guide our growth ambitions.”
PA Betting Services will be exhibiting at ICE London from 4-6 February at ExCeL London. The stand number is S1-226.