PA Betting Services renews its long-standing partnership with Flutter.

  • 8 Mar 2023
  • Shana

PA Betting Services (PABS), the world’s leading supplier of horse racing data and content, is delighted to announce it has extended its long-standing partnership with Flutter Entertainment plc, entering into a new multi-year agreement that will run until 2028.  

Partnering with global racing rightsholders, PA Betting Services powers the horse racing and greyhounds’ industry through its diverse distribution platform and will continue to be at the forefront of racing for Flutter’s flagship brands that include FanDuel, Sky Betting & Gaming, Paddy Power, Betfair, Sportsbet and Sporting Life. 

The deal secures Flutter access to PA Betting Services’ market-leading delivery platform delivering more than 50,000 race meetings per year, spanning both domestic and a host of international territories in addition to unlocking access to PA Betting Services’ real-time news, multi-jurisdictional race previews, tips, and in-depth betting analysis.

Eugene Delaney, Director of PA Betting Services, said “We are proud to play such an integral role for Flutter. We are excited to be extending our partnership with such an esteemed global brand who continue to see their coverage and demand grow, the PA Betting Services’ extensive range of services will continue to support this.

Dan Barrett, Head of Commercial at Flutter Entertainment plc, said “We are pleased to have renewed a long-term deal with PA Betting Services. PA Betting Services hold close relationships with racing’s global rights owners, and we value their extensive range and quality of racing coverage. We look forward to working together with PA Betting Services as we develop our racing products further.”

ENDS

Notes to Editors

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About PA Betting Services

PA Betting Services, part of the PA Media Group, is the market-leading provider of racing and sports data in the UK and Ireland. Providing data, editorial and page ready services with over 30 years’ experience.

Visit  https://pabettingservices.com/ for more information.

About Flutter

Flutter is the parent company for some of the world’s biggest and most popular betting and gaming brands, with operations in more than 20 regulated markets and a global presence.

Visit https://www.flutter.com/ for more information.