PA Media and iCrowdNewswire partner to unlock power of ad-driven distribution in UK PR market

Release Amplify launch opens up targeted route for press release content

London, October 13, 2022: PR and communications professionals in the UK can now reach audiences on leading news websites using ad-driven press release distribution launched by PA Media and iCrowdNewswire.

The new Release Amplify service will allow communications teams to harness the value of ad networks to promote their releases to their target audiences and sectors.

The service will extend PA Media’s Mediapoint platform, which enables customers to monitor the news agenda and distribute press releases on the national newswire used by thousands of journalists.

It is built using an innovative solution developed by US-based iCrowdNewswire to offer a highly targeted paid media service with access to millions of websites.

Overall, the Release Amplify service will offer press release issuers a choice from 11 million websites worldwide, including more than 700,000 in the UK and 3 million in the US. The service will also provide Facebook and LinkedIn ad targeting and analytics reporting.

A campaign will have a guaranteed 50,000 impressions across the selected sites, with customised ad creative designed by the iCrowdNewswire team or provided by the client.

Alan Marshall, Managing Director of Business Information Services at PA Media, said: “Release Amplify enables customers to complement the reach of distributing press releases on the PA newswire by putting their release directly in front of their target audiences, whether that’s mainstream media or in niche segments.This innovative service elevates the impact and value of a release and is the first in a series of enhancements we’re making to Mediapoint over the coming months.”

Hector Botero, President and CEO of iCrowdNewswire, said: “Guaranteed website posting revolutionized the press release newswire industry well over a decade ago and the Google technology-driven distribution we have deployed takes it to another level creating targeting and reporting efficiencies not available before. The ad targeting combined with voice and translations distribution is by far the most efficient return on investment delivering audiences for issuers.”  

Notes to editors

Learn more about the PA Mediapoint Release Amplify service.

Media contact

For PA Media: Ade O’Connor, ade.o’

For iCrowdNewswire: Sonia LaFountain,

About PA Media Group

PA Media Group comprises a diverse portfolio of specialist media companies, spanning news & information, technology and communications services.

Its flagship brand, PA Media, is the UK and Ireland’s leading news agency.  Alongside PA Media, the Group is also the parent company of content library Alamy, broadcast tech firm Globelynx, strategic marketing consultancy Sticky Content, video streaming business StreamAMG, PA Betting Services, PA Training and PA TV Metadata.

PA Media Group has 20 shareholders, made up mainly of UK news and media businesses. The largest shareholders include DMGT plc, Informa plc, News UK plc and Reach plc.

About iCrowdNewswire

In 2018 iCrowdNewswire began working with Google to adapt the world’s leading advertising, translation, voice, and analytics technologies for press release distribution. This resulted in a process that offers press release issuers with an ultra-user-friendly interface to choose from over 11 million websites worldwide. ICrowdNewswire’s technology also drives the LexisNexis press release service Nexis Newswire and ALM’s Legal Newswire powered by