BoscaSports & PA Betting Services agree global digital sports content deal

Retail bookmakers and racecourses around the world can further engage their customers with a range of real-time sports betting updates, following a partnership between the leading sports display platform BoscaSports and PA Betting Services, a global supplier of sport editorial and data.

Premium content from PA Betting Services – including  ratings, stats-based infographics and other bespoke material such as enhanced form guides, race cards and other sport specific content – will be regularly refreshed across BoscaSports’ unrivalled range of display screens in retail betting environments in the UK, Ireland, Europe and North America.

PA Betting Services is part of PA Media Group, the parent company of PA, the national news agency for the UK and Ireland.

BoscaSports will draw on PA Betting Services’ expertise in data collection, sports coverage and content production in all major sports to create impactful displays at scale and in multiple languages. Among the sports covered by the partnership will be horse & greyhound racing and football, with tennis, golf and more to roll out in the future.

The content from PA Betting Services – which is already displayed in a number of independent UK retail bookmakers, as well as in Paddy Power shops and on the majority of UK racecourses – will also be used to power new domestic and international opportunities.

The partnership responds to an accelerated move towards completely paperless environments across the retail betting industry. By offering an end-to-end content & display solution for retailers, BoscaSports and PA Betting Services will enable brands to realise cost efficiencies, publish unique promotions, and tailor sport betting content to local outlets.

BoscaSports and PA Betting Services will also work together to develop new products aimed at driving betting activity, creating new revenue streams for retail operators and capitalising on international growth opportunities.

Eugene Mitchell, CEO of BoscaSports, said:

“This partnership is a hugely significant step for BoscaSports to bring its digital platform to a global sports betting audience. PA Betting Services is providing world-class content across a range of sports and we are now making that available to retailers in any market in a simple, cost effective way, and with a proven track record on delivering innovation. We can also provide it in the local language through our automated translation engine which we recently launched in the Italian marketplace.”

Richard Duncan, Head of Business Development, Racing and Sports Betting at PA Media Group, said:

“Combining our expertise in sport editorial, data and content production with BoscaSports’ cutting edge display technology will provide a much richer experience for passionate sports fans using retail betting shops around the world. The scale of BoscaSports’ digital display network will not only broaden the reach of our premium content, but also will allow retail environments to reflect the dynamism of the sports they cover.”