26th May 2015: Globelynx, the broadcast technology company building a global network that connects more expert commentators to more broadcasters, in more countries, has appointed Tami Hoffman to the newly created role of Head of Partnerships and Digital.
Tami joins from Sky News where she was Interviews Editor and prior to that, a senior producer for the broadcaster for over 12 years. She played a key role in helping Sky put together notable coverage of the 2015 General Election.
In her new role, Tami will be responsible for working with existing broadcasters, dealing with camera customers and forging stronger relationships.
Globelynx is part of the Press Association (PA). It provides broadcasting solutions for many major clients including universities and business schools, corporate companies, media organisations and financial institutions across Europe and beyond. Through its network it facilitates hundreds of live interviews per month to major broadcasters both in the UK and internationally.
John Holliday, Managing Director of Globelynx, said: “We are delighted that Tami is joining the management team. With her vast broadcast experience and skills she is ideally suited in our quest to build a global broadcast network and ensure we are developing fresh ideas and new ways to serve our existing customers.”
Tami Hoffman, Head of Partnerships and Digital at Globelyxn, said: “The Globelynx network is a valuable tool for the news agenda; it is easy to use, cost effective and a reliable way to connect broadcasters to spokespeople to get sharp analysis when a story breaks. I am thrilled to be joining the team as we look to expand our customer base and network around the world.”
She joins the business on the 1st June, 2015.