PA Media and Flashes & Flames collaborate on intelligence for global media

The PA Media Briefing logo

11 March 2022 – London, UK

PA Media, the UK and Ireland’s national news agency, has formed a strategic alliance with award-winning media industry newsletter Flashes & Flames to provide expanded intelligence, news and data for the global media-tech industry, including the relaunched PA Media Briefing.

Under the collaboration, PA Media and Flashes & Flames plan to collaborate on:

  • Subscriptions marketing
  • Editorial content
  • Events

PA Media Briefing

PA Media (formerly known as the Press Association) delivers words, pictures, video and graphics to hundreds of customers across print, broadcast and digital every single day. Its daily Morning Briefing of technology, media and telecom (TMT) news has been informing subscribers since 1999. Now re-branded as The PA Media Briefing, this daily digest is being expanded to reach a larger global audience alongside Flashes & Flames.

The PA Media Briefing brings essential global updates to customers every morning across the global TMT landscape, including:

  • Daily, rapid read emails Monday to Friday
  • Weekend round-up every Monday
  • Breaking news alerts
  • Access to full PA Media Briefing archive

Flashes & Flames

Flashes & Flames – The Global Media Weekly – is published by former media industry executive Colin Morrison. Subscribers – including CEOs of news, media, information, and events companies worldwide – have access to:

  • Exclusive insights and case studies across global media
  • M&A intelligence
  • Contributions by industry leaders
  • A 10-year archive of media companies, people and deals

Recent Flashes & Flames contributors have included: Lord Rothermere, Sir Martin Sorrell, Nick Hugh, Arnaud de Puyfontaine, and Zillah Byng-Thorne.

Concessions for subscribers

The first fruits of the PA Media-Flashes & Flames strategic alliance include reciprocal offers for current readers:

  • Free trial to PA Media Briefing for Flashes & Flames subscribers
  • Discount Flashes & Flames subscription for PA Media Briefing subscribers

Alan Marshall, Managing Director, Business Information Services at PA Media, says:

“This is a partnership of two complementary digital publications that all our respective subscribers will support. By combining the daily intelligence of The PA Media Briefing and the analysis and insights of Flashes & Flames, we are creating a powerful information package for TMT executives worldwide. This announcement – and the special offer to our respective subscribers – is just the start of a content-sharing partnership that will help senior executives across TMT be even better informed in the months and years ahead.”

Colin Morrison, of Flashes & Flames, says:

“The key to this partnership is that all Flashes & Flames subscribers will want to read PA Media Briefing and vice versa. It’s the perfect combination for media executives and entrepreneurs. We have clear ideas about new content, data, and events we will be developing in the future as we develop this strategic collaboration.”